Tuesday, July 24, 2007

Monbiot making some sense

Ethical shopping is just another way of showing how rich you are

George Monbiot may be one of the biggest doomsayers about global warming, but at least he calls a spade a spade when it comes to eco-consumerism. Here's an extract from his column above:

Dozens of new books seem to provide an answer: we can save the world by embracing "better, greener lifestyles". Last week, for instance, the Guardian published an extract from A Slice of Organic Life, the book by Sheherazade Goldsmith - married to the very rich environmentalist Zac - in which she teaches us "to live within nature's limits". It's easy. Just make your own bread, butter, cheese, jam, chutneys and pickles, keep a milking cow, a few pigs, goats, geese, ducks, chickens, beehives, gardens and orchards. Well, what are you waiting for?

Her book contains plenty of useful advice, and she comes across as modest, sincere and well-informed. But of lobbying for political change, there is not a word. You can save the planet from your own kitchen - if you have endless time and plenty of land. When I was reading it on the train, another passenger asked me if he could take a look. He flicked through it for a moment, and then summed up the problem in seven words: "This is for people who don't work."...

Green consumerism is becoming a pox on the planet. If it merely swapped the damaging goods we buy for less damaging ones, I would champion it. But two parallel markets are developing - one for unethical products and one for ethical products, and the expansion of the second does little to hinder the growth of the first. I am now drowning in a tide of ecojunk....
And this line:
Ethical shopping is in danger of becoming another signifier of social status.
He is being too polite when he says it is "in danger of becoming". I thought it was pretty clear that it's already here.

Go read all of his column, he gives many examples of silly eco-consumerism.

1 comment:

Caz said...

The ever increasing call to go "organic" in everything from food to cotton clothes is one of my (several thousand) pet hates at the moment Steve.

Organic is seriously an indulgence of the rich and thoughtless. I don't mean the price of organic things, I mean the amount of land needed to provide goods that are organic.

Talk about retrograde. Imagine if the entire world suddenly went organic?

But it won't, as with everything else, organic is a niche market opportunity, strictly for the wealthy to feel good.