The overriding message is that the NRA identity is under attack. There’s a tone of simmering indignation and a sense of persecution that curdles into hostility toward government, media and other cultural institutions. “Their hateful defiance of [Trump’s] legitimacy is an insult to each of us,” Loesch says in one video. “But the ultimate insult is that they think we’re so stupid that we’ll let them get away with it.”Yes, the NRA is encouraging people to arm themselves because Trump is "under attack" - it seemed as clear as day to me that it was a call for people to arm themselves for a coming civil war, except they are careful enough not to use the words "coming civil war". And yet the danger of this pandering to armed paranoia is largely ignored by the media and politicians.
The liberals in America ought to be calling this out as dangerous and disgusting.